You will never hit your goals until you understand what most people miss

You Will Never Hit Your Goals

If you look at various resources online, you'll find that the failure rate of not achieving goals is well above 90%. Think about your circle of friends and acquaintances—how many have actually fulfilled their goals? How about you? Are you on track this year to hit the goals you set for yourself?

If you're reading this, you're most likely at a snag, or you've set overly ambitious goals and need help pushing through for the remainder of the year.

Think about it from this perspective: January comes around, it's a new year, and people say "New Year, New Me!" They make goals they believe will help them live a better, more meaningful life—another step closer to being their best selves. Yet come February, 80% have already fallen off and abandoned their resolutions.

Why?

There are many reasons, but let's examine one key point. How educated are you on the Ukraine and Russia situation? Did you notice that most people around the globe stopped paying attention after roughly a month? Same with recent political events—how people stopped thinking about major incidents and moved on to other topics after about a month.

You'll see this pattern in countless scenarios, whether political or personal. This attention pattern is predictable because of something most people don't understand about how their brain actually works.

Let's Talk About Mental Bandwidth

Each of us has a brain, but we utilize it differently from birth to death. It's our "brain muscle" that we use every single day, yet many of us—just like with our bodies—don't utilize it in the best way possible.

Looking at population data, humans follow bell curve trends for height, health, blood pressure, IQ, and mental bandwidth. While you can't elevate yourself to the top 10% in every category, you can certainly work toward the top 10% in health and mental bandwidth.

With better mental bandwidth, you'll be able to:

• Achieve your goals as part of the top 10%

• Increase your income potential

• Have more time to do activities that you enjoy

There are many other benefits, but I won't overwhelm you with the full list. You'll be able to explore a comprehensive pathway to living a better life when I release my first course online later this year.

How to Achieve Better Mental Bandwidth

Here are three effective approaches:

1. Improve Your Body and Brain Inputs

Many of us live unhealthy lives in the modern age. How can you expect better mental bandwidth when you're constantly feeding your brain junk? This includes both the food you eat and the digital content you consume.

Start with:

Quality Sleep (8 hours)Aim for at least 1 hour of REM sleep, 1 hour of deep sleep, and 5-6 hours of light sleep. Invest in a health watch that tracks these metrics—it's one of the most valuable pieces of tech you can buy. Sleep reveals a lot about your physical and mental health and whether you're priming your brain for success.

Better Nutrition Minimize processed foods. It's okay to have one cheat day per week, but aim to eat 5 different vegetables daily, along with healthy carbohydrates and protein sources. Compare the brain and body of someone eating junk food and soda daily versus someone eating rice, meats, and vegetables—the difference is astounding.

Regular Exercise Walking, running, lifting weights, dancing, swimming—anything that gets your body moving. It doesn't need to be intense; it just needs to increase blood flow and improve your physical and mental health.

Quality Content Consumption Many of us mindlessly scroll apps, watch Netflix, or zone out at work because our brains are accustomed to unhealthy content. Start being aware of what you consume and shift toward books, courses, and educational content that's still enjoyable but helps your brain process better inputs for better outputs.

2. Motivation Hacking

We all get bursts of motivation at different points—maybe January 1st, your birthday, or during key life events. You need to capitalize on that motivation quickly, or you'll end up like 90% of the population who don't act on their goals and forget how motivated they once were.

To capitalize on motivation, create a process while it's still fresh. Processes build systems, and if you have a system in place by the time motivation fades, you won't need to rely on motivation to achieve your goals. It's a powerful way to move forward as a top 10%er.

3. Understand Yourself Better

If you're doing work that isn't aligned with who you are, you're wasting massive amounts of mental bandwidth on internal friction. Think about it—when you're forcing yourself into a role or pursuing goals that don't match your natural strengths, values, or interests, your brain is constantly working overtime to compensate.

This misalignment shows up everywhere: the morning person forcing late-night productivity, the analytical mind trying to force creativity, or someone chasing money in a field that conflicts with what they actually care about. When you're fighting against your nature, precious mental bandwidth gets drained by internal resistance instead of directed toward actual progress.

Key areas to examine:

• Energy patterns - When do you naturally feel most focused and productive?

• Natural strengths - What activities feel effortless and energizing to you?

• Core values - What principles and causes genuinely matter to you?

• Learning style - How does your brain best absorb and process information?

When you align your goals with your authentic self, everything becomes easier. You stop fighting against your nature and start leveraging it. The mental bandwidth you were wasting on internal resistance gets redirected toward making real progress.

This connects to why 90% of people fail at their goals—many aren't just lacking systems or good inputs, they're pursuing the wrong things entirely for who they are.

If you need help designing systems that work with your natural patterns and values, feel free to check out my 'Awesome Life Design Kit' and create systems through the habit tracker.

The Choice Is Yours

Remember how this started: you'll never hit your goals. The statistics say 90% of people fail, and you're probably reading this because you're stuck or struggling.

But now you understand why most people fail—and more importantly, you have the road map to join the 10% who actually succeed. It's not about having more willpower or being naturally gifted. It's about optimizing your mental bandwidth through better inputs, capitalizing on motivation while it's fresh, and aligning your goals with who you actually are.

The difference between the 90% who fail and the 10% who succeed isn't talent or luck. It's understanding how their brain works and designing their life accordingly.

You have a choice right now. You can close this newsletter, feel momentarily inspired, then let life pull you back into the same patterns that got you here. Or you can act while your motivation is still fresh—improve one input today, design one system this week, or take one step toward understanding yourself better.

The question isn't whether you'll fail like everyone else. The question is: will you use this knowledge while it still matters?

Your future self is counting on what you do next.